The connections that we shape with other individuals are an intrinsic piece of being human. A few connections stand the trial of time while others turn into ancient history. Connections (great and awful) are not bound to our own lives. Consistently your cooperations with colleagues, clients and different business contacts work towards building solid expert connections today.
One of the bigger speculations that numerous associations make today is in banding together with an advanced showcasing organization. The activity of an office is to comprehend your identity as a customer and interpret that message in a way that enables your image to better interface with target clients. Lamentably, while 90% of organizations say they genuinely comprehend their customer’s business, just 65% of customers concur.
Since the starting, TopRank Marketing’s organization mantra has dependably been “Customer, Company, Community, Self”. Understanding what our customers do and what is essential to them has been a main thrust that has empowered us to convey (and frequently finished convey) brings about a way that meets or surpasses customer desires. A standout amongst the most essential components that enables us to fulfill this is the connections that we shape with customers from the earliest starting point.
On the off chance that your organization is scanning for an office accomplice, look past the surface to guarantee they have the accompanying characteristics that will enable you to get the most out of your speculation.
- Strive to Set Clear Expectations
Setting expectations in terms of timelines, results or processes means less surprises down the line for you. This can provide a sense of predictability that helps you to feel in control and confident in the process.
When approaching search engine optimization, for example, it can be easy to assume that once you hire an agency your search engine rankings will be boosted overnight. In reality, website optimization is an ongoing process that can sometimes take several months to see notable results and is dependent on many factors. When an agency fails to address program expectations ahead of time, they risk leaving you feeling under-served or mislead. A great agency under promises, and over delivers.
- Offer Transparency & Authenticity
You should be able to rely on your digital agency to give you the expert advice and consultation that comes from their collective wisdom and years of marketing experience. Long gone are the days when agencies can expect that spurting marketing jargon and mumbo jumbo will leave clients impressed. A great marketing agency will educate you on every facet of their strategy, offer honest advice and admit when the topic has shifted outside of their expertise. With an authentic and transparent digital agency at your side, you’ll feel a weight lifted off your shoulders knowing you can lean on them as true partners.
- Respect Your Time
Your workweek is booked, your inbox requires constant attention and you may sometimes find yourself scrambling to get your job duties completed. Any great digital agency will recognize that long-winded emails and unstructured meetings are inconsiderate of your time.
- Provide Top-Notch Communication
In today’s fast-moving digital marketing world, you don’t always the option of waiting a few days for an email response or returned call from your digital agency.
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- Form the Personal Connection
Sometimes everyone finds themselves getting sucked in to the tasks at hand, without taking a minute to step back and get to know the people they are working with. This leads to skipping the small talk, and getting right down to business.
- Suggest In-Person Meetings
Did you know that human contact releases hormones that act as neurotransmitters in the brain that build trust and bond? You can’t get that kind of science with a conference call.
In-person meetings allow us to observe and respond to facial expressions and body language, which builds stronger, more meaningful business relationships. In a world full of conference bridges and screen sharing, your agency should make an effort to meet with you in person – even if you’re located in different states.
An agency that’s willing to make the time and monetary investment to secure occasional in-person meetings is demonstrating their dedication to strengthening the agency/client relationship.
- They Advocate for You
At the end of the day, you should feel that your digital agency is working diligently towards your shared goals. There should be an understanding that they are your true marketing partners. A dedicated agency will commit to providing the level of service that exceeds your expectations, and provide compelling results that keep you coming back for more.
You know your agency “gets it” if they provide results and progress reports in a format that is easily shared and consumed by stakeholders at your company. That means less work translating reports to the higher-ups, and more time focusing on your responsibilities.