Key Differences Client Side and Agency Marketing

We regularly get applicants getting through our entryways having worked customer side for a long time, needing a move to an organization, and visa versa. The progress can be consistent, prompting an effective and compensating profession change. Be that as it may, there are noteworthy contrasts in a part inside an office contrasted with an in house advertising group. To enable you to settle on the correct choice, we’ve recorded, what we feel are the ‘7 key contrasts between customer side and organization showcasing’ that we expectation will help:

  1. Hours
    We’ll start with the obvious one. I’m sure most of you are aware that a role within a marketing agency usually requires much longer hours than that of client side. Although, I’m sure there are times when you need to work over for an industry event or meet a deadline, if you’re working client-side you’ll be doing a 9-5 role. Whereas the demands of agency life and competition will see you doing considerably more hours.
  2. Pace
    Following on nicely from hours, it goes without saying, life in an agency is generally a fast-paced affair. With various clients to look after, usually a large team to work with, various levels of management and clients involved, it’s GO, GO, GO! Client-side is comparably calmer. And it makes sense. You’re working with one brand or company, the team is likely to be much smaller and you are predominantly ‘the client’, or working next door to the decision maker, which can make things, like the approval process, slightly easier (most of the time anyway!).Read More : What Is B2B Marketing
  3. Range of brands and products
    Working at an agency will see you working with a mixed bag of clients and brands, giving you the opportunity to soak up all sorts of knowledge across a diverse portfolio. Working in house gives you the opportunity to live and breath one brand, so you can be fully immersed in that company. You’re not juggling numerous brands, audiences or demographics, so you can keep your focus and expertise in one industry.
  4. Control VS Creativity
    It’s often the case that a company will have an in-house marketing team, as well as employing an agency. The in house team provide the briefs, manage the budget and often deal with the day to day running of the brand. Ensuring brand guidelines are kept and deadlines are met. Leaving the agency side team to come up with and deliver the creative solutions to meet the brief.

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